{"title":"Men's Valentine's Day Underwear","description":"\u003ch1 dir=\"ltr\"\u003e\u003cspan\u003eMen's Valentine's Day Underwear\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eValentine's Day is a night for making an impression, and what you wear underneath counts as much as anything else. Our men's Valentine's Day underwear brings together bold colour, revealing cuts and the ergonomic pouches we have been known for since 2013. Whether you are dressing up for a date or picking out a gift for your partner, you will find something here that gets noticed.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eReds and Pinks Made for the Occasion\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur Party Pink and Claret collection was made with nights like this in mind. Party Pink is bright and playful, while Claret is a deep wine red with a richer feel. You can choose from the Classic Thong, Bubble Thong and V-Thong in both shades, or pick up a multipack and get two colours for a better price.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eStyles That Do the Talking\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEvery pair is cut to flatter what you have rather than flatten it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eClassic Brief:\u003c\/span\u003e\u003cspan\u003e a large, unrestrictive pouch, thick waistband and skimpy back.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eV-Brief:\u003c\/span\u003e\u003cspan\u003e the front of a brief with a V-shaped open back that frames your bum.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eV-Thong: \u003c\/span\u003e\u003cspan\u003eour brief, jock and thong hybrid, and one of the boldest designs we make.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eJockstrap:\u003c\/span\u003e\u003cspan\u003e a 5cm jacquard waistband and a large pouch that gives support and lift.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eFor a More Daring Night In\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you want to turn the heat up, our U-Style range swaps the pouch for a fitted oval opening, so everything hangs free with a soft cock-ring feel. We also make sheer styles in unlined, see-through fabric, plus Wet Look pieces in Fetish Black for something with a bit more edge.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eBuying a Valentine's Gift for Him\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUnderwear makes a great gift when the size is right. Our range runs from XS to XXL and is sized by waist measurement, not trouser size, so check our size guide before you order. Multipacks are a handy choice if you cannot decide on one colour or style.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eOrder in Good Time\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe send every order from our East London studio. Place yours before 10am GMT and we aim to dispatch it the same working day. UK orders come with free 2nd Class delivery, with 1st Class available if you are cutting it fine. International customers can choose tracked or untracked shipping.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur colourways run in limited numbers and we rarely restock once they sell out, so don't leave it until the week before.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhat colour underwear should I wear on Valentine's Day?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRed and pink are the classic choices. Our Claret and Party Pink colourways suit the occasion, though black always works too.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhich style is best for a first valentine's gift?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA brief is a safe bet. The Classic Brief or Apex Brief gives a sexy fit without being too revealing.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eCan I get help choosing a size?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYes. Email Kingsley, our founder, at support@sukrew.com or send us a DM on Instagram or X @SUKREW.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eShop our men's Valentine's Day underwear today and make this February one to remember.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"chelsea-brief","title":"Chelsea Brief","description":"\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLarge, contoured pouch\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eUnlined for extra stretch\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHigh-cut front and back leg line with fabric binding\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSoft cotton fabric in yellow and red (95% cotton, 5% elastane)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThick 5cm jacquard SUKREW branded waistband in red and yellow (\u003cmeta charset=\"utf-8\"\u003e47% polyamide, 37% polyester, 16% elastane)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SUKREW","offers":[{"title":"S","offer_id":34444724371515,"sku":"SFB\/CE\/052\/5007\/OS","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":34444724404283,"sku":"SFB\/CE\/052\/5007\/OM","price":9.99,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":34444724437051,"sku":"SFB\/CE\/052\/5007\/OL","price":9.99,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":34444724469819,"sku":"SFB\/CE\/052\/5007\/XL","price":9.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0357\/6024\/2747\/products\/chelsea_bloomsbury_front_21785b49-f8a6-4dc8-b447-ba04b67ed0f3.jpg?v=1740659932"},{"product_id":"bloomsbury-brief","title":"Bloomsbury Brief","description":"\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eLarge, contoured pouch\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eUnlined for extra stretch\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eHigh-cut front and back leg line with fabric binding\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eSoft cotton fabric in red (95% cotton, 5% elastane)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eThick 5cm jacquard SUKREW branded waistband in red and yellow (\u003cmeta charset=\"utf-8\"\u003e47% polyamide, 37% polyester, 16% elastane)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cmeta charset=\"utf-8\"\u003e","brand":"SUKREW","offers":[{"title":"S","offer_id":34444724764731,"sku":"SFB\/CE\/052\/1011\/OS","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":34444724797499,"sku":"SFB\/CE\/052\/1011\/OM","price":13.99,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":34444724830267,"sku":"SFB\/CE\/052\/1011\/OL","price":13.99,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":34444724863035,"sku":"SFB\/CE\/052\/1011\/XL","price":13.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0357\/6024\/2747\/products\/bloomsbury_brief_front.jpg?v=1740659975"},{"product_id":"brief-multipack-chelsea-bloomsbury","title":"Brief Multipack - Chelsea \u0026 Bloomsbury","description":"\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTwo pairs of SUKREW's Classic Brief - Chelsea \u0026amp; Bloomsbury\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLarge, contoured pouch\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eUnlined for extra stretch\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHigh-cut front and back leg line with fabric binding\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSoft cotton fabric in red and yellow (95% cotton, 5% elastane)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThick 5cm jacquard SUKREW branded waistband in red and yellow (\u003cmeta charset=\"utf-8\"\u003e47% polyamide, 37% polyester, 16% elastane)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SUKREW","offers":[{"title":"S","offer_id":34444725190715,"sku":"FB2\/CE\/052\/M012\/OS","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":34444725223483,"sku":"FB2\/CE\/052\/M012\/OM","price":24.99,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":34444725256251,"sku":"FB2\/CE\/052\/M012\/OL","price":24.99,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":34444725289019,"sku":"FB2\/CE\/052\/M012\/XL","price":24.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0357\/6024\/2747\/products\/chelsea_bloomsbury_side.jpg?v=1740659898"},{"product_id":"apex-brief-raspberry","title":"Apex Brief - Raspberry","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eRounded, cupping pouch\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnlined for extra stretch\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLow-rise front\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMid-height front leg line with fabric binding\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBack leg line follows the natural contours of your bum\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSoft cotton fabric in raspberry (95% cotton, 5% elastane)\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSlim 3.5cm jacquard SUKREW branded waistband in lime green and raspberry (47% polyamide, 37% polyester, 16% elastane)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SUKREW","offers":[{"title":"XS","offer_id":40907160715323,"sku":"SAB\/CE\/098\/2019\/XS","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":40907160748091,"sku":"SAB\/CE\/098\/2019\/OS","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":40907160780859,"sku":"SAB\/CE\/098\/2019\/OM","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":40907160813627,"sku":"SAB\/CE\/098\/2019\/OL","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":40907160846395,"sku":"SAB\/CE\/098\/2019\/XL","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"XXL","offer_id":40907160879163,"sku":"SAB\/CE\/098\/2019\/2X","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0357\/6024\/2747\/products\/apex_brief_raspberry_front.jpg?v=1740586172"},{"product_id":"classic-thong-raspberry","title":"Classic Thong - 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