Mens Neon Thongs

Neon has always had a place in what we do. When I started SUKREW back in 2013, the idea was never to make underwear that hides in a drawer. Our men's neon thongs are the loudest thing we make, and they are still built with the same shaping, comfort and attention to fit that goes into every pair that leaves our East London studio.

Why Neon Works So Well on a Thong

A thong already puts you on display. Add a colour like electric pink or acid yellow and the effect is immediate. Bright shades catch the light, lift your skin tone and frame everything they sit against. That is exactly why our neon thongs for men sell out faster than almost anything else we produce.

We do not treat colour as an afterthought. Each shade is chosen to work against the cut of the garment, so the pouch reads clean and the back straps sit where they should.

Choosing Your Neon Thong Style

Every man wants something slightly different from a thong, so we give you options.

The Classic Thong is our anchor design. A branded jacquard waistband, a fabric back that curves over your cheeks, and a large unrestricted pouch shaped for your manhood to sit downwards.

The Bubble Thong takes a different approach. A slim 2cm waistband, a rounded cupping pouch that lifts, and a distinctive right-angle joint at the rear that flatters the shape of your bum.

The G-String is our skimpiest cut. A 1cm elastic waist and back with a sliding joint, plus a rounded cupping pouch. Almost nothing there, which is rather the point.

The Seheer Low-Ris Thong pairs a bright neon finish with semi-transparent fabric. It is available in Electric Pink and Acid Yellow from our Underground collection, alongside Underground Black.

The V-Thong brings together thong, brief and jock in one piece. Fabric back straps, a thick 5cm waistband and a high-cut leg line.

The Fit I Build Into Every Pair

Plenty of men tell me they never got on with thongs until they tried ours. That comes down to the pouch. We shape it around your body rather than flattening you into it, using soft cotton and silky polyamide blends with enough stretch to move as you do.

Limited Colour Drops, So Don't Wait

We release new colour collections most months and we do not restock once sizes start running out. If a neon shade catches your eye, take it while it is there.

Find Your Size

We run from XS to XXL. Measure your waist with a tape where the waistband sits, not by your jeans size. Stuck between two? Message me directly at support@sukrew.com and I will help.

Shop our mens neon thongs now and pick your colour before it goes.