Mens Push Up Underwear

I started SUKREW in 2013 because I wanted underwear that worked with the male body rather than flattening it. Our men's push up underwear does exactly that, using a rounded cupping pouch that lifts and holds you forward instead of pressing you down. The result is a fuller, more defined shape you can wear all day.

How Our Push Up Pouch Works

Not every SUKREW style lifts. Some of our designs, like the Classic Brief and the Classic Thong, are built for your package to hang naturally downwards. Our push up styles do the opposite. The pouch is shaped and contoured to cup you, sitting everything higher and closer to the body for a supportive fit and a more prominent silhouette.

The Styles that Lift

Apex Brief. Our most popular cupping design. The rounded pouch lifts and supports, the back follows the natural contours of your cheeks for a little more coverage, and the front sits slightly lower to balance the shape.

Low-Rise Brief. A smaller rounded unlined pouch with a super low-rise front and a thin waistband. Full coverage at the back, with the leg line following the shape of your bum.

Bubble Thong. The rounded pouch cups and lifts, while the slim 2cm waistband curves over your cheeks into a right-angle joint that connects into the fabric thong. Low-rise at the front for a sexier finish.

G-String. Our skimpiest cut, with 1cm elastic at the waist and back, a sliding joint, and the same rounded cupping pouch. Practically invisible under clothing.

Fabrics Built to Hold their Shape

We work mainly with silky polyamide and elastane blends, alongside soft cotton in selected collections. That stretch is what allows the pouch to keep its shape without digging in or losing its lift after a few washes.

Getting the Fit Right

We make everything from XS to XXL. Measure your waist with a tape at the point the waistband sits, and go by that rather than your jeans size. If you want a tighter, more enhanced look, plenty of customers size down. Not sure which way to go? Message me and I will help.

New Colours Most Months

We bring out new colour collections regularly and we do not restock once sizes start running low. If you spot a colourway you like, grab it before it goes.

Ready to see the difference a proper lift makes? Shop our mens push up underwear and find your fit today.

FAQs

Which SUKREW styles give the most lift?

The Apex Brief and Low-Rise Brief offer the strongest support, followed by the Bubble Thong and G-String. All four use cupping pouches rather than hanging ones.

Is push up underwear comfortable for all-day wear?

Yes. Each pouch is shaped to support without restricting, so nothing digs in, shifts or rides up as you move.

Do the push up styles run true to size?

They do. The stretch fabric adapts to your shape, so order the size that matches your measured waist.